Campaign Development   |   Out-of-Home Media   |   On-Site Collateral Material   |   Social Engagement

For the next-generation business traveler, an extended stay business trip is more than just a business trip...it’s a life trip. They take time to explore, dine and relax while they’re away from home.

This awareness campaign appeared in seven airports nationwide and introduces these travelers to the brand by marrying business vernacular and unexpected photography that highlights the benefits of the hotel in a humorous and memorable way.