Brand Development | Environmental Design

Vectors is Ciena’s annual premier technology showcase. The five-week event offers more than 150 companies and 800 customers from around the world behind-the-scenes access to their research and development labs in Ottawa, a chance to meet engineers and developers, and the opportunity to view demos of Ciena's latest technology and solutions.

The visual identity had to feel distinctive for that particular year, while still ensuring that the event felt like an extension of the existing Ciena brand.

Comprehensive event branding and environmental design included: signage, wayfinding systems, panoramic wall graphics, and infographics.