Brand Development   |   UX & Interactive Design   |   Collateral Material   |   Social Engagement   |   Out-of-Home Media

Tasked with convincing Yale graduate students, staff and New Haven’s fashionable young professionals that the historical renovation of the Winchester Repeating Arms Factory is the apartment choice for people who prefer luxury products with soul.

Winchester Repeating Arms was a company of craftsmen; they developed hundreds of patented technologies, including tools and toys, which shaped America. This property is a celebration of the crafted life.

A brand experience built around craftsmanship and a life well crafted. From a logo inspired by the original Winchester proof mark to a website with rich textures, historic details and custom animations to a local artisanal retail guidebook and posters by Hatch Show Print, Winchester Lofts is offering potential residents the experience of a life where all of the details have been considered.