Campaign Development   |   UX & Interactive Design

By 2021, there will be an estimated 2.57 billion gamers globally.

The now $152-billion-a-year global gaming phenomenon just keeps picking up speed—pushing networks to adapt faster than gameplay itself.

When milliseconds mean the difference between victory and defeat to billions of gamers, it’s no longer just a battle for bandwidth—it’s the fight for the fittest network.

The split-screen image of a gamer and their corresponding avatar creates an instantly recognizable graphic system that successfully translates, no matter which digital platform the campaign appears.