Brand Development   |   UX & Interactive Design   |   Collateral Material   |   Social Engagement

The Bixby was designed to attract the type of people who want to live a unique lifestyle not available in Navy Yard or Capitol Hill, the two submarkets this property sits between.

Located between one of D.C.’s most established neighborhoods, and Navy Yard, one of D.C.’s hottest emerging neighborhoods, gave the opportunity to play off of the feel of being able to experience the best of D.C. as a traveler, while living in the middle of it all.

Developed and launched the Escape in D.C. campaign, to highlight the property’s oasis-like distinction from the nearby high-rises, its central location and resort-style amenities. Hand-crafted, travel-style poster illustrations and messaging encourage residents to get out and explore D.C., as well as stay home and simply enjoy what surrounds them.