One Eleven Chicago
UX & Interactive Design | Collateral Material | Out-of-Home Media
Soaring over 60 stories above the Chicago River in the Loop, One Eleven is truly the epitome of urban luxury living. Since the building already existed when creating the brand, architectural elements and beautiful photography allowed the property to sell itself. High-end printing techniques utilized on the collateral and elegant animations on the website drive home the experience of finding The One.